




Live life better with personalised nutrition
Tailor-made supplements and at‑home nutrition tests.
Vitamins made for you, literally.
Using our online consultation and at-home nutrition tests, we deliver personalised supplements that are tailored to you.
Your custom vitamin formula is based on your…
How it works
What our customers are saying

A complete view of your health
By taking your diet and lifestyle into account alongside your genetic predispositions and actual blood test results, we can work out what your body really needs.
Discover our products

Ingredient integrity
To get the best out of you, you’ve got to put the best into you. That’s why we go the extra mile to source the most bioavailable form of each base nutrient, such as methylated folate instead of standard folic acid, or sustainably-harvested krill oil instead of cod liver oil, to ensure you’re really absorbing all that goodness.
All of our formulations are non-GMO and 100% free from synthetic fillers, bulking agents, sugar, gluten, artificial colours and preservatives, and if you’re vegan or vegetarian, we’ll make sure your vitamins are too.
Ingredient integrity
To get the best out of you, you’ve got to put the best into you. That’s why we go the extra mile to source the most bioavailable form of each base nutrient, such as methylated folate instead of standard folic acid, or sustainably-harvested krill oil instead of cod liver oil, to ensure you’re really absorbing all that goodness.
All of our formulations are non-GMO and 100% free from synthetic fillers, bulking agents, sugar, gluten, artificial colours and preservatives, and if you’re vegan or vegetarian, we’ll make sure your vitamins are too.

Expert approval
Christina Mamada
Head Nutritionist
MSc Nutrition, BSc Biology
Dr Monika Mozere
Geneticist
PhD, Genetics & Bioinformatics, UCL
Dr Monal Wadhera
Medical Director
BSc MBBS MRCP MRCGP
Roxane Bakker
Dietitian
BSc Nutrition & Dietetics
Reliability commitment
Convenience should never come at the expense of accuracy and reliability. That’s why we partner with the most reputable laboratory partners, including our UKAS-accredited and CQC-registered blood testing facility here in the UK, as well as Illumina CSPro-Certified Service Provider in Europe and the USA to carry out our DNA testing. We’re advocates for stricter regulation in the supplement industry, and until it improves, we’ll lead the way by setting the example.
