The truth about protein powders: a guide
What's really in protein powder? And do you know how to spot the good from the bad? Find out...
The truth is...
The protein market is awash with low-grade protein powders listing preservatives, emulsifiers and thickening agents, such as maltodextrin and maize starch, as their primary ingredients.
The problem for the big protein brands now is that ingredients lists are no longer the same inconspicuous hiding places they once were. As we become ever more conscious about what we put into our bodies, the back of the packaging now has to be just as enticing as the front.
"I took whey-based protein religiously for around 3 years. I often got bad stomach cramps so tried removing whey protein from my diet (and nothing else) for 5 months. I then took whey protein again 2 weeks ago to see if it was that, and the stomach issues returned. I had one whey shake and got cramps and a headache immediately." - Conor S. from London
With 3.5 times as many vegans in Britain as there were in 2006 (which is at least 1.05% of the 15-and-over population) and an estimated 65% of people intolerant to dairy, for many, whey-based protein is obsolete.
But as anyone who has tried vegan protein in the past will tell you, they’re usually far from desirable. Either the earthy taste won’t merit the low protein content, or the excessive use of artificial sweeteners won’t merit the calories.
Enter VITL Protein Superblends.
A protein powder so clean, lean and mean, we thought about putting the ingredients list on the front.
Using a combination of hemp and pea, the VITL Superblends are dairy free, vegan-friendly and deliver a powerful protein punch with a whopping 17g of pure protein per 25g serving.
These low-carbohydrate, high-performance powders are packed with nourishment and available in two delicious flavours; Chocolate, made with pure, rich, Ghanaian cacao, and Vanilla, using natural vanilla extract for a velvety-smooth taste.
True to the VITL brand, all ingredients are non-GMO. Both blends are also enriched with carefully selected vitamins and minerals in their most absorbable and active forms to support protein synthesis, energy levels and a healthy metabolism.
Each serving provides 50% of the recommended daily intake of:
- Zinc, which contributes to normal macronutrient metabolism and protein synthesis
- Selenium and vitamins C & E: antioxidants to protects cells from oxidative stress and damage from free radicals, which can occur during training
- Vitamin B6 & B12 to support a healthy metabolism, nervous system, and the reduction of tiredness and fatigue
- Magnesium to help balance and restore electrolytes lost through sweating
- Vitamin D3 to support bones and the normal function of the immune system
- Chromium to support the maintenance of blood glucose levels
Add a sachet or a few scoops to smoothies, bakes and breakfast bowls to upgrade mealtimes, or simply mix with water before or after a workout for an energising power boost.